OMNi Apparel Inc.’s Zorrel brand has positioned itself perfectly for the athleisure trend, with its spot-on tagline, “Performance wear for anywhere!” Its innovative SmartBlenz™ fabrics have helped the manufacturer’s products become a top choice for companies wanting promotional apparel that goes the extra mile.
The Z100 Dri Balance™ Tee was the company’s first product in 2005 and offered “performance before performance was ‘cool’,” says OMNi Apparel Inc.’s Business Development Manager Craig Wallace. With 100-percent moisture-wicking polyester against the skin and naturally anti-microbial 100-percent combed cotton on the fabric’s surface, the fabric is engineered with an elaborate knit structure to provide UPF 30+ sun protection and optimize the moisture transport dispersion in the cotton layer, allowing air to move inward to cool the wearer. It’s a workhorse, which is why major airlines outfit baggage handlers in the shirts and disaster relief organizations use the same shirt with Insect Shield® to keep aid workers comfortable and protected from insects.
While the Z100 is still popular, the athleisure trend influenced the next generation of the shirt. “These days everyone offers 100-percent polyester t-shirts. They’ve become like the cotton t-shirt. But not everyone wants to wear polyester,” says Wallace. “Now I’m seeing that people want something different. They want lightweight with the warmth and feel of cotton but with all the performance aspects of polyester. They want to be able to go to a picnic and throw the football around, or go sit at the ballgame and not be soaked in their heavy cotton t-shirt.”
Enter Zorrel’s Z101 Light Weight Dri-Balance Tee, a 4.7-ounce happy marriage of comfort and performance with a more fitted style and a stretch microfiber yarn, perfect for that dad at the ballgame who wants to feel cool, comfortable and fashionable.